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See Through


Rich cross-media advertising analytics and insight straight from the eyes of your consumer

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See Through


Rich cross-media advertising analytics and insight straight from the eyes of your consumer

See through the eyes of the consumer

Using adapted and enhanced versions of technologies such as Google Glass we are able to record everything a consumer experiences as if literally 'through their eyes'.

We record and detect all the advertising that large focus groups of individuals are exposed to, measure the quality of their interaction and evaluate how effective those advertisements, and media channels, were in driving purchasing or behavioural changes.

 

Glass is our main device at present. We are working on a proprietary design that is more subtle.


A holy grail for advertisers is to be able to link all the communications an individual is exposed to with information on the brands they buy
— Unilever Director of Global Media
Outdoor & Print

Outdoor & Print

Web

Web

TV & Radio

TV & Radio

Mobile Web & In-App

Mobile Web
& In-App

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"We can tell you which 50% of your advertising isn't working"


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"We can tell you which 50% of your advertising isn't working"


Qualitative Quality.
Quantitative Scope.

Our technology automatically detects all consumer interactions with advertising campaigns across all major media types using a series of techniques, big data filters, and sensors.

While we collect data on a quantitative scale with hundreds of respondents over multiple weeks, at any point a statistic can instantly be analysed in context seeing all the POV consumer experience 'data points' that make up that statistic.

In our vision for the future, market research is carried out straight from the eyes of the consumer.

 

Learn more about our technology →

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Leading Edge Technology


We are tackling the hardest problems in activity detection, fingerprinting and qualitative data processing

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Leading Edge Technology


We are tackling the hardest problems in activity detection, fingerprinting and qualitative data processing

Wearables, Retail and Data Science Experts

As a team of expert problem solvers and engineers with retail and sensor backgrounds we came together in 2013 to do something no one had ever done before. Augmented reality fitness entertainment. Now with this new challenge presented by See Through we have created the first accurate head mounted, cross-media, advertising detection system. We achieved this by aggregating and enhancing technology stretching back a decade over our combined careers.

Learn more about our story →

Our Insight Dashboard as it was used for a basic insight trial investigating preparation of instant noodles

Our Insight Dashboard as it was used for a basic insight trial investigating preparation of instant noodles

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About us


Based in the London and San Francisco we have worked on projects across the globe including Mexico, Brazil, Canada, UK, South Africa, Japan and the Philippines.

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About us


Based in the London and San Francisco we have worked on projects across the globe including Mexico, Brazil, Canada, UK, South Africa, Japan and the Philippines.

Drop us a Line ..

MEDIA INQUIRIES

+44 774 277 8039
Alex@GlassInsight.co.uk

 

PUBLIC RELATIONS

+44 774 277 8039
Alex@GlassInsight.co.uk

— 
All other questions, to get a quote or just to chat - please use the form on the right

.. or swing by

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London

Collective
96-98 Camden High St
London NW1 0HL

San Francisco

Wearable World
377 Harrison St,
San Francisco